Kaskrout introduces the vibrant flavors and rich street food culture of Tunisia to the Saudi Arabian culinary scene. For this project, we built a brand identity that acts as a cultural bridge, translating the raw, nostalgic energy of Tunisian culinary heritage into a premium, contemporary dining format. The result is a bold, modern concept that makes authentic North African street food accessible and exciting for a new audience.
Client :
Kaskrout
Date :
2025
Services :
Brand Design , Packaging, Print
About Our project
By blending bold, character-driven typography with a warm, sun-drenched palette, we created a high-impact identity that tells a story of heritage without losing its modern edge.
Work
overview
Our
AppRoach
Our approach focused on balancing nostalgic authenticity with market-ready modernization. We drew inspiration from traditional Tunisian signage and street textures, refining them into a sharp, minimalist visual language that fits seamlessly into Saudi Arabia’s sophisticated fast-casual market.
